Importing a Japanese mobile phone

Vodafone 903SH
If you have been reading my blog since the b2 days, you would know that I own a Vodafone 903SH (the SH is for Sharp). At the time I got it, the phone was the latest 3G offering from Vodafone Japan and it’s equipped with a 3.2mp camera and all that jazz. I had to send mine to Japan for repairs some time ago and now I finally got it back today! Joy~~ I feel complete as a person once more. :P
Anyway, some people have been wondering about how to import Japanese phones for use in their own countries. Here are some things you should know first…
Japanese phones are dirt cheap. But only if you are living in Japan. Just take a look at Vodafone’s online store and you will see that most of their latest 3G offerings sell for less than 100 USD, with cameras ranging from ~2mp to 3.2mp. The most expensive phone available is 905SH, which is selling for ¥22,800 (about 200 USD), but that’s because it has a built-in TV tuner…
Cheap as they may be, if you going to import the phones, prepare to pay for 4 to 6 times the list price. Here’s why…
Firstly, Japanese phones are all SIM locked to their service providers. Their telecommunication laws are pretty strict about this. As Japanese firmwares are not designed to be unlockable, unlocking generally means that you have to get someone to reflash it with a hacked firmware or an unlocked firmware for that model from a different region. Very few phones are unlockable thus they are in great demand.
Secondly, most Japanese phones do not support GSM. They just have something against GSM. Don’t even try getting Japanese 2G phones because none of them can be used outside of Japan even if you somehow trick them into accepting a foreign SIM card (assuming they have a SIM card slot in the first place!) For 3G, Japan uses the W-CDMA standard, which is compatible with the UMTS 3G network used in Singapore, Hong Kong, Australia, UK and a whole bunch of other places. Good stuff. Some 3G phones also support GSM so that Japanese who travel can roam in foreign countries.
Thirdly, the only way to get a phone in Japan is to sign up for a new line. There is no retail market for mobile phones in Japan because they are all locked to providers anyway. Breaking a contract in order to keep the phone incurs fees, paperwork and sometimes getting blacklisted by the provider.
Fourthly, there are usually at least two to three middlemen when you import a phone, perhaps more. The person in Japan who obtained the locked phone from Vodafone, the person who imported it to your country and perhaps another person who did the firmware hacking. They all want to make money off this.
Lastly, a lot of people want those phones. Consistent demand keeps prices sky-high because the supply is very limited.
So…
What do you get for all that trouble and money spent?
Well, for one thing, you get a damn COOL phone. Japanese phones all have beautiful exterior designs that make foreigners green with envy. You also get Japanese input and display support. They also come with very nice cameras and have some of the most amazingly clear and bright LCD displays ever used in mobile phones.
You can also scan and decode QR codes, which is quite useful if you often read Japanese websites and magazines. :P Here’s my URL encoded in QR code:
An example of QR code
Despite the numerous fees required, an unlocked Japanese phone is usually still cheaper than a locally-sold phone of similar capabilities (normal retail price and not contract price). Not to mention the fact that there are often no phones of similar capabilities available locally.
Unlocked Japanese phones also have very high resale values because of high demand and low supply. My 903SH actually resells for more than when I first purchased it, something which is unheard of for locally-purchased sets. This is because Japanese providers are constantly introducing new measures to prevent their phones from being exported and unlocked, thus limiting the supply.
On the flipside, you lose T9 input for English unless you flash the phone to UK or HK firmware (if available). Japanese firmwares are also laden with DRM protection for MP3 files and generally have very, very soft ringtones (which is fine for Japanese subway trains where no one talks aloud but probably not enough for less civilized environments). Hacks used to unlock the firmware may also introduce new bugs or result in unstable software behaviours. All in all, you need to make various compromises and be somewhat tech-savvy (with regards to DRM protections, video encoding and GPRS/WAP configuration) if you want to use your import phone to its fullest potential.
Generally, I notice three common reasons for getting a Japanese phone: the camera, the superior LCD screen and the Japanese input/display support. If none of those categories apply for you, you should probably avoid the trouble…
Where to start
Once you’ve decided that you want a Japanese phone, it’s time to decide which one. Not that there’s much of a choice since most Japanese phones cannot be unlocked. Forget DoCoMo (including the FOMA P900iV that Cloud used in Advent Children), forget KDDI. Only some Vodafone 3G models are unlockable.
Vodafone is your only choice. The ones by Sharp are mostly all unlockable; some of the Toshiba ones are too. Just look for the models that end with SH or T on Vodafone Japan.
902SH, 903SH and 904SH are some popular choices. BTW Sousuke used a black 902SH in Second Raid (my old 902SH pictured on the right :P).
In order to make your decision, you need to do some research. Most of the information related to import phones can only be found in online forums. The best forum for Singaporeans is the mobile phone section of Hardware Zone. And even if you’re not in Singapore, it’s still a great source of information. (Just ignore the idiots) You need to read up on the pros and cons of the various firmwares and the various models. For example, hacked Japanese firmware for 903SH is quite unstable and cannot receive MMS. Hong Kong firmware has Chinese and English T9 but loses Japanese display support. Etc etc.
Choosing the right importer is VERY important. If something goes wrong with your phone, Vodafone isn’t going to help you. You need to make sure the person you are buying from is reliable. Ebay and online retailers are generally overpriced. The best bet is to visit your local tech/mobile phone forums and look for a reputable private dealer. For Singaporeans, look for “kuro” on HWZ forums. He’s pretty much the person to go to for import phones.
The payoff
This is what I got for all my troubles…

Vodafone 903SH

Vodafone 903SH

“Camera” mode

Standby screen

My current ringtone

Gmail in Opera Mini

Wikipedia in Opera Mini

This blog in Opera Mini
Refer to my old post for picture quality. It’s pretty good for a 3.2mp phone, but certainly not as good as a 3mp digicam. :P
I am using the UK firmware now, which is actually pretty good except for the lack of Japanese input. That said, I’m planning to switch back to Japanese once a more stable version of the hacked firmware is released. After living without English T9 input for so long, I realized that I am not used to it any more… lol.



September 24th, 2006 at 2:52 am
Oh man, I’ve always wondered what those odd squares of blocks in magazines where. I’d figured out they were something to do with phones but I had no idea what!
Thanks for informing us what the hell they actually are ^^;
September 24th, 2006 at 3:23 am
You made a mistake with the pictures… You have a repeat of the Gmail picture.
September 24th, 2006 at 3:32 am
Nice phones. Pity there aren’t any local importers worth talking about for those, from what I recall…
September 24th, 2006 at 4:24 am
This is one of those things thats cool to play with for 10 min
then you realize it’s pretty useless
I got an unlocked smartphone from Europe that I could use in the US with my Tmobile sim card but stuff like internet was pretty useless because tmobiles network is different and it would take forever to sync with my bluetooth headset…so it was cool but eventually I just went and got a phone that my service provider supported and its more enjoyable
September 24th, 2006 at 4:59 am
Am i missing something here ? Phones like Nokia N73 (or W810) have better specs and look better than that vodafone 903SH. That japanes phone has a cheap plastic feeling to it.
September 24th, 2006 at 5:05 am
It’s hardly worth it in the US, yeah. Cell phones and their use are developing regional differences in line with local laws, regulation, price schemes, and market demands. People in the US just go for their blackberry/smartphone stuff instead of fancy, feature-rich all-in-one stuff that Japanese phones tend to be.
September 24th, 2006 at 5:07 am
I had that same exact phone when I was in Japan. Mine was an ugly sea-foam green color, though.
I’m not much into cell phones (I use a pretty bare bones model here in the States… all I need, really, is to be able to make calls), but I have to admit, that was a really cool phone.
September 24th, 2006 at 5:42 am
Go on, make more green with envy Y_Y
September 24th, 2006 at 6:11 am
It’s screen is certainly clearer than my one (a European 3G), but the 3G related icons and stuff are pretty much the same.
September 24th, 2006 at 8:14 am
I didn’t know you were into import phones.
I have a friend who pretty much a exotic phone collector, and from the way he was telling me, it seems like getting a unlocked phone is pretty expensive.
September 24th, 2006 at 8:53 am
Considering the last time I went to Japan which was about 6 years ago, I didn’t have a handphone and my peers had the trendiest Nokia 3310. And all the Japanese people had 3G phones with great colour screens.
Even now, the infrastructure for doing cool things with your phone still isn’t strong enough to make it worth it here.
September 24th, 2006 at 9:46 am
Now, I’m not saying the free market is perfect, but I think this is another case where a genuinely free market would aid consumers and businesses.
Regulatory sons of guns…
September 24th, 2006 at 10:15 am
That’s one sleek phone. Too bad the US won’t have anything as cool as that for another…lets say 10 years or so. *sigh* and 3G is all the rave in China/Japan area apparently. Well if importing phones were as easy as importing a game system then hell I would do it, but after seeing that I’m rethinking on that statement. Also I like your Gundam SEED (Destiny) phone strap. =D
September 24th, 2006 at 10:45 am
Thats a really spanky nice phone .. man .. u make me wanna get one too …. but I guess it would be uber expensive .. lol
But anyway … u dun really need a japanese phone to scan QR codes … it can be done with any camera phone and a simple sofware …
September 24th, 2006 at 11:24 am
Of course there are better phones in USA spec-wise, but generally they tend to lean towards smartphones and PDA hybrids. I hate those things. D:
Mac: A genuinely free market would mean that Japanese providers have to charge their people a lot more for their phones…
Tsubaki: It is way more expensive than what the Japanese get it for, but an unlocked Japanese V903SH is still cheaper than an unlocked 903SH provided by Vodafone in UK and HK.
Mayu: Yeah, because I’m using Vodafone’s UK firmware. :P
Hinano: That depends I guess. My phone works with everything my provider has for 3G, except for video streaming (which no one ever uses anyway). Internet is pretty much all I need besides regular phone functions actually. No one ever uses video calls… :(